Running a Shopify B2B store requires more than a simple customer signup form.
Wholesale businesses, distributors, suppliers, dealers, and resellers often need to collect detailed business information, review applications, and approve customers before allowing them to access their B2B purchasing experience.
Approvefy is built specifically for this workflow.
Instead of relying on a basic registration process, Approvefy gives Shopify merchants more control over how business customers register, provide company information, and move through the approval process.
Shopify Customer Accounts Are Changing
Shopify officially deprecated Legacy Customer Accounts on February 26, 2026.
New Shopify stores can no longer use Legacy Customer Accounts, and existing stores that were not already using them no longer have access to them.
Shopify is moving merchants toward its latest Customer Accounts infrastructure.
For B2B merchants, this makes it increasingly important to use registration solutions that do not depend on outdated legacy customer account templates.
This is one of the areas where Approvefy stands out.
1. Built for Shopify B2B Registration
Approvefy is not designed as just another basic customer signup form.
It is built for stores that need to collect real business information during registration.
Depending on the merchant's requirements, a B2B registration form can collect information such as:
Customer name
Email address
Telephone number
Company name
Business address
VAT or tax information
Company registration details
Dealer information
Distributor information
Reseller information
Additional custom fields
This gives merchants much more information about a potential business customer before approval.
2. Create Custom Registration Forms
Every B2B business has different requirements.
A wholesaler may need a VAT number.
A distributor may need company registration information.
A manufacturer may want to know whether the applicant is a retailer, dealer, or reseller.
With Approvefy, merchants can build registration forms around their own business requirements rather than forcing every customer through the same basic signup form.
This makes the onboarding process more flexible and professional.
3. Designed for Shopify's Modern Customer Account Direction
A major advantage of Approvefy is that its B2B application process does not need to rely on Shopify's old legacy customer registration template.
Merchants can provide a dedicated B2B application experience while Shopify continues transitioning toward its latest Customer Accounts architecture.
This is important because Shopify has already deprecated Legacy Customer Accounts and is directing merchants and developers toward the latest account infrastructure.
Approvefy therefore provides a more future-focused approach to B2B customer onboarding.
4. Company-Focused B2B Registration
Real B2B ecommerce is not simply about creating individual customer accounts.
Businesses buy as companies.
Shopify's B2B architecture reflects this through resources such as:
Companies
Represent the business purchasing from the merchant.
Company Contacts
Represent people who purchase on behalf of a company.
Company Locations
Represent branches or business locations associated with the company.
Approvefy can collect the information needed to support this type of company-focused onboarding workflow.
This creates a more appropriate registration process for serious B2B merchants.
5. Review Customers Before Approval
Automatically accepting every B2B registration is not suitable for many wholesale businesses.
Merchants may need to verify:
Whether the company is legitimate
Whether the applicant is a retailer or reseller
Business information
VAT details
Distribution eligibility
Wholesale requirements
Approvefy gives merchants control over the approval process.
A typical workflow can look like:
B2B Registration → Business Information → Merchant Review → Approval → B2B Customer Access
This helps merchants maintain better control over who enters their wholesale ecosystem.
6. Better Than Using a Standard Contact Form
Some Shopify merchants use a generic contact form to collect wholesale applications.
This can quickly become difficult to manage.
Applications arrive through email.
Customer information needs to be copied manually.
There may be no clear approval workflow.
Important company information can easily be missed.
Approvefy turns B2B registration into a structured process instead of an informal contact request.
Customers complete the required registration fields, and merchants can manage the application through a dedicated workflow.
7. Suitable for Different Types of B2B Businesses
Approvefy can be used across many different Shopify B2B models, including:
Wholesale stores
Distributors
Suppliers
Manufacturers
Dealers
Resellers
Retailer networks
Trade-only stores
B2B ecommerce stores
Hybrid B2B and B2C stores
The registration form can be adapted depending on the type of business the merchant operates.
8. More Control Over Customer Onboarding
A standard signup process focuses mainly on creating an account.
Approvefy focuses on the entire onboarding process.
Instead of:
Customer → Create Account
Approvefy enables a workflow closer to:
Customer → B2B Application → Company Details → Verification → Approval → Business Customer
For wholesale businesses, that difference can be extremely important.
9. Flexible Custom Fields
B2B merchants often need information that Shopify's standard customer registration experience does not collect.
Approvefy allows merchants to create additional registration fields based on their requirements.
For example, a merchant could request:
Company Name:
Identify the company applying for an account.
VAT / Tax Number:
Collect relevant business tax information.
Business Type:
Retailer, reseller, distributor, dealer, supplier, or another category.
Telephone Number:
Provide a direct business contact.
Company Address:
Collect company location information.
Additional Questions:
Ask questions specific to the merchant's approval requirements.
This gives merchants much greater flexibility when evaluating potential B2B customers.
10. Built Around Real B2B Ecommerce Requirements
Approvefy isn't simply about adding more fields to a form.
The main goal is to create a better onboarding system between the customer and the merchant.
For a B2B business, registration is often the beginning of a commercial relationship.
The merchant needs to understand:
Who is applying?
Which company do they represent?
What type of business are they?
Should they receive B2B access?
Approvefy helps bring these steps together into one structured registration and approval workflow.
Approvefy vs Basic Shopify Registration
FeatureBasic RegistrationApprovefyName & Email✓✓Phone NumberLimited / workflow dependent✓Company InformationLimited✓Custom B2B FieldsLimited✓Wholesale Application✓Dealer / Distributor Registration✓Customer Approval Workflow✓Company-Focused Registration—✓Custom Business Questions—✓B2B Onboarding WorkflowBasicAdvanced
Why Choose Approvefy?
The biggest advantage of Approvefy is control.
Merchants can decide:
What information customers must provide.
Which business details need to be collected.
How B2B applications should be reviewed.
Who should be approved.
How customers enter the B2B ecosystem.
This makes Approvefy a strong choice for Shopify merchants that have outgrown simple customer registration.
A Better Way to Build Shopify B2B Registration
Shopify is continuing to evolve its customer account infrastructure, and Legacy Customer Accounts are already deprecated.
B2B merchants should therefore think beyond old registration templates and build onboarding workflows around modern Shopify capabilities.
Approvefy provides a flexible way to collect customer and company information, review B2B applications, and manage customer approval without depending on the traditional legacy registration experience.
For wholesalers, distributors, dealers, suppliers, manufacturers, and reseller networks, it provides something much more valuable than a basic signup form:
A complete B2B customer onboarding workflow.
Build Better B2B Registration with Approvefy
Create custom B2B registration forms.
Collect customer and company information.
Review applications before approval.
Build a professional onboarding experience for wholesale customers.
Approvefy Custom B2B Registration & Customer Approval for Shopify.